That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

Even if pouches don't take over in wine and liquor stores, PET is punching above its weight when compared to glass. According to wineanorak.com, PET bottles are lighter and require less space than the same amount of wine, so more cases of vino can go on a truck. The downside is that PET allows more oxygen ingress than glass, so wine in PET has a shorter shelf life. Some critics also cite potential health concerns, although these seem unfounded with respect to PET. And with wine there's the issue of image Wine in a plastic bottle? Really? But with even some French wines now using synthetic corks, anything is possible, at least for everyday wines.