That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

And then there's beer and wine. Redi-2-DrinQ Group of Sarasota, Florida, a leading provider of stand-up pouch machinery and beverage pouches, offers pouches designed specifically for beer and wine. Again, the branding capability of the substantial printable space on a stand-up pouch is likely to appeal to brands looking for a way to command a little extra attention.