That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

While liquor store shelves are packed with bottles containing every spirit imaginable very few are in pouches, at least for now. There are certainly images that brands of spirits seek to convey through their packaging, one that could be diminished with a pouch. But with glass bottles weighing up to 20 times as much as a standup pouch, the economies of shipping and handling could win out over image, at least in some cases. Plus, with pouches breakage concerns all but vanish. Some distillers already offer products in PET bottles, so a logical next step is pouches. And when you factor in the ability to visually command a store shelf with an array of products in colorful packaging, stand-up pouches will almost certainly find some space in liquor stores.