That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

"It's your product," emphasizes Marinac. "Package it properly."

But wait, there's more

Pouches are also edging their way into adult beverages. At the moment this is primarily for drink mixes that are either non-alcoholic and ready for an infusion of alcohol or pre-mixed drinks that can be stored in a refrigerator or cooler. But the straight stuff in a pouch may be coming to a liquor store near you.