That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

Stand-up pouches are common in the United States for dried goods such as fruit and nuts, pasta, cereal, and baking mixes but have been slow to gain traction in the beverage segment. But this is changing, and look no further than the juice aisle in your grocery store for proof. Juice boxes and PET bottles still occupy most of the space but spouted pouches are taking up more and more of the real estate. Made of multi-layer barrier films, virtually unbreakable and with a host of spout options (including child-proof styles), stand-up pouches will be taking up more space on store shelves.