That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

Drinking outside the box

While cans, PET bottles and glass may be the containers of choice for soda and beer, other options are in play in for juices and some dairy drinks. Spouted stand-up pouches for beverages are occupying an increasing share of real estate in many grocery stores primarily replacing PET bottles. Already popular in Europe, some U.S. retailers, including big players such as WalMart, Whole Foods, Target and others, are telling brands they want more soft flexible containers.