That 'Moment' of Truth: Building Shelf Appeal in Beverage Packaging

Such preferences are why plastic films are generally less popular as the secondary packaging for beer and soft drinks. "It's a lower cost option that you see in the club stores—32-can packages of soda—but it is generally not very popular in the U.S.," explains Cecil. "It's not a preferred type of packaging because it has no handles or dispensing options. It's just a cardboard tray with a wrapper."