Brushfoil Expands Plant for Brushed Film Products

GUILFORD, Conn.—Completion of a significant expansion to the Brushfoil plant is nearly complete as the company, a producer of metallized, brushed films, continues to make significant advances this year. Brushfoil’s products can add a dramatic flair that enhance retail packaging on store shelves worldwide.

Earlier in 2011, the company expanded its facilities by leasing an additional 8,000 square feet in anticipation of taking delivery of a new brushing line. The new equipment will be in place by September and enables Brushfoil to reduce lead times and produce films up to 72˝ (1,828.8 mm), thus answering the demands for wider brushed films. In total area, the plant will increase to 25,000 square feet, thus enabling Brushfoil to keep up with the demand for its decorative films. The expansion and additional equipment will result in an increase in plant employment.

The plant expansion and new equipment are just one part of a busy year for Brushfoil. In May 2011, Brushfoil’s two new brushed patterns, “Cross-hatch” and Tru-Stainless©, were introduced to package designers, appliance, and furniture manufacturers, as well as automotive and point-of-purchase producers who look to Brushfoil for something new to show their audience. The Tru-Stainless© pattern closely mimics the appearance of real stainless steel commonly seen on refrigerators and other household appliances and, because it is a film and not real metal, its benefits extend to lower shipping costs on everything from retail packages to POP displays to large appliances and automotive interior parts. The unique Cross-hatch offering is the result of the brush pattern going in both the horizontal and vertical directions.

Both of these new patterns take Brushfoil’s innovative look in a whole new direction and add enormous visual appeal worldwide. As with the entire Brushfoil product line, Cross-hatch and Tru-Stainless© patterns are available with any of the quality top coats that Brushfoil offers on its existing films such as print-receptivity, fingerprint-proof, scuff, abrasion and scratch-resistance, anti-microbial, and many others that can be tailored to answer surface demands.

Now under the new ownership of Transilwrap Company Inc., of Franklin Park, Ill., Brushfoil now offers customers more diverse solutions, expanded production assets, and a highly experienced team of sales, operations, and customer service employees.