Bringing Flexo Into the Fold

Will offset-loyal folding carton printers buy into flexo's quality gains and process efficiencies?

By Susan Friedman

A $4 billion dollar carrot could be dangling in front of folding carton printers interested in pursuing flexo, according to The Future of Flexo Printing for Packaging and Specialty Markets 1996, released by Graphic Arts Marketing Information Service (GAMIS).