Bright Lights, Big Cartons

Stay also credits the company's design team with an especially adept ability to work with marketing people. Common among all Bert-Co's customers is "the desire for something new," he stresses. Once a look is established for the carton, Bert-Co can then translate it into various other types of packaging. "Customers enjoy buying an entire campaign," asserts Suzan Kerston, VP/GM. She counts the ability to create an entire packaging line—from package to POP display—as one of Bert-Co's primary strengths.