Breaking the Mold: Who Makes Up Today's Label and Package Printing Community?
The label and package printing segment has transformed dramatically in recent years. Gone are the days when expertise was solely passed down through apprenticeships. Today, our community includes professionals from diverse backgrounds — packaging designers turned printers, sustainability experts, food packaging specialists, and manufacturing pros who discovered a passion for label production.
The 2025 Printing Industry Census aims to capture this evolution. For the first time, we're creating a comprehensive picture of the people behind the labels and packages that fill store shelves and shipping boxes worldwide.
The census explores essential questions about our community:
- How many years have you been in the industry?
- What attracted you to label and package printing?
- Would you choose this career path again?
- What department do you work in?
- What level are you within your organization?
Beyond work history, we're looking at the complete picture of who we are — our educational backgrounds, career journeys, and what keeps us excited about this dynamic segment of the printing industry.
Your story is part of our industry's future. Share your part in it at https://www.surveymonkey.com/r/VCZGDCP.
Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.
