New Digital Color Press for Lotus Labels

Primarily a company based on flexographic technology, Lotus Labels chose Xeikon after trying two other specialty digital label printers, neither of which met the company's productivity and variable data requirements. In addition, Lotus Labels will no longer have to outsource their digital label production jobs. The Xeikon 3300 will allow Lotus Labels to more competitively pursue new business opportunities where prospective customers are ordering multiple labels consisting of smaller quantities, which are cost-prohibitive to print using flexographic technology.