Innovative Brands Take on Spent Plastic Packaging Challenge
In the past few of my “Mr. Reality Check” articles, we touched on a variety of important points centering on the wonderful world of single-use plastic. I provided you with information on the Great Pacific Garbage Patch (GPGP) and discussed how innovators within the industry are addressing plastic use and waste. Admittedly, this is a daunting subject. The current system is failing, with many believing that recycling doesn’t work and isn’t the answer. According to a recent Forbes article, there are three main culprits:
- Underinvestment in infrastructure
- Lack of participation from consumers and policy makers
- Antiquated recycling laws
To read on, visit our sister website Brand United.
Tom has 25+ years of experience in CPG branding and package design. From 1998 to 2016 he was a principal and co-owner of WFM. During that time, he led creative and won awards for The Hershey Company, Pfizer, Stoner Car Care and Zippo. He has launched new products for Fresh Solutions Network, Koch’s Turkey, Klamath Basin Fresh Organics and Wolfgang Candy to name a few. As the founder of FORCEpkg, he has become a leading voice in the packaging industry and has written for publications such as BXP, Flexo Magazine, International Package Design, FoodDIVE and others.
