Brand Security for Wine and Spirits
PABS™ Wine & Spirits 2012 - A Product Authentication & Brand Security Seminar, takes place on January 23, 2012 at the Citizen Hotel in Sacramento, Calif. The seminar, developed by AWA Conferences & Events, precedes the 2012 Unified Wine & Grape Symposium slated for January 24-26, also in Sacramento.
Program highlights include:
• Global Wine & Wine Label Market & Technology Review by Corey Reardon, AWA Alexander Watson Associates
The wine market represents a tremendous opportunity for labeling, often with specialty requirements and value-added decoration. This presentation identifies the trends, developments challenges, and opportunities in the wine label market.
• Brand Protection Strategies for Wine Producers by Franck Bourrieres, Prooftag
The importance of the origin of wine bottles for consumers and wine merchants in a globalized market where Asian demand is booming.
• Securing Wine & Spirits in a Global Economy by Jack Baker, SICPA Product and Brand Protection Division
This presentation will review the current trends in the wine and spirits industry, the scope of counterfeiting, and options for authentication and track-and-trace security solutions.
• Achieving Supply Chain Security with Logistics Planning for the Product Lifecycle by Kenneth Branch, Stealth Resources Group
• Protect the Wine. Protect the Consumer. Build the Image by Michael O’Neil, NASPO
The decision to use authentication technologies to curtail counterfeiting is a complex decision. Included among those decisions is: why to authenticate, what authentication solutions are available, what is the best solution, and how to implement. An examination of recent national and international standards can provide valuable insights into this evaluation process. This presentation will discuss a number of the issues involved in the decision process of using and implementing an authentication program for wine.
- Companies:
- AWA
