Brand Security for Wine and Spirits

• Achieving Supply Chain Security with Logistics Planning for the Product Lifecycle by Kenneth Branch, Stealth Resources Group

• Protect the Wine. Protect the Consumer. Build the Image by Michael O’Neil, NASPO
The decision to use authentication technologies to curtail counterfeiting is a complex decision. Included among those decisions is: why to authenticate, what authentication solutions are available, what is the best solution, and how to implement. An examination of recent national and international standards can provide valuable insights into this evaluation process. This presentation will discuss a number of the issues involved in the decision process of using and implementing an authentication program for wine.