Brand Security for Wine and Spirits

• Brand Protection Strategies for Wine Producers by Franck Bourrieres, Prooftag
The importance of the origin of wine bottles for consumers and wine merchants in a globalized market where Asian demand is booming.

• Securing Wine & Spirits in a Global Economy by Jack Baker, SICPA Product and Brand Protection Division
This presentation will review the current trends in the wine and spirits industry, the scope of counterfeiting, and options for authentication and track-and-trace security solutions.