Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.

By Chris Mc Loone

Gray adds that it takes commitment, the right equipment, and the right resources, and Krapp concurs. “To take advantage of covert technologies, package printers need a good partner, an easy-to-use portal to download Concealed Icon Technology (CIT) files, and the right decoder (plastic verifier) in the hands of the right people,” he says.