The Solutions Bridge
Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.
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Jonathan Petersohn, Water Ink Technologies, says, “[package printers] have to become knowledgeable, to the extent possible, about brand protection technologies in general, and covert security technologies specifically. Printers should be aware that depending upon the ‘sophistication’ of a covert security technology to be used at the printer’s location, an investment may need to be made in process changes at the printer’s plant.” He explains that these changes focus on handling the security products and all the product printed on the press, including the waste.
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Chris Mc Loone
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