Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.

By Chris Mc Loone

What’s it take?

Crutchfield states, “The security market, as a whole, is not for the faint of heart. It is one of the most challenging and potentially complex markets available to package printers today. Participation equates to investment of time and other organizational resources.”

For covert brand protection, Walsh says, “A package printer’s niche, whether it is films, paperboard, folding cartons, or labels, will determine what covert printing techniques it should employ. The best rule of thumb is to contact a supplier that offers many technologies, each with covert methods of marking, to ascertain the solution that’s best for the substrate being marked along with other security considerations.”