Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.

By Chris Mc Loone

Jim Reiman, director of sales, Sun Chemical Security adds, “The holy grail is to find something overt and secure. Those are almost mutually exclusive terms because anything a counterfeiter can see, he may not be able to hit it exactly, but he can get close enough to fool, for example, consumers.” The idea, he adds, “is to try to make it difficult enough for a counterfeiter or diverter that he wants to go someplace else.”