The Solutions Bridge

This is only one example of how a brand’s identity was stolen and reproduced to allow contaminated product to reach the store shelves. There are countless more, particularly in the pharmaceutical realm.

Counterfeiting, diverting, tampering, and stealing are nothing new. However, they present an opportunity for packaging converters to offer solutions that protect the brands they supply from counterfeiting, diverting, or theft. At the June 20 Gallus VIP Technology Seminar (see p. 11), Bud Gray, of the Brand Protection Alliance (BPA), stated that brand security is an opportunity for package printers to be a bridge between technology providers and brand owners. In this way, package printers can help shield brand owners from loss of revenue, damage to the brands’ reputations, erosion of their integrity, potential liabilities, and enforcement and litigation costs.