Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.

By Chris Mc Loone

The Kodak anticounterfeiting technology uses invisible markers that can be added to printing inks, paper, and other packaging elements, and are detectable only with proprietary handheld readers. The readers are leased to customers and delivered in tamperproof packaging. The system prevents counterfeiters from duplicating product packaging. For winemakers with unique bottling methods, the Kodak solution can be adapted to fit their product specifications.