Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.

By Chris Mc Loone

Crutchfield still cautions that much needs to be done on the package printers’ parts when entering the market.

“The package printer must learn how to securely handle information, product, and often times, how to secure its own physical plants and supply chain,” he says. “The printer must adapt to his role as the bridge between the technology provider and the brand owner. This means that [he] will have to give up certain controls that have been customary in [his] business. Frankly, this is very hard for most package printers to do and frequently serves as a serious obstacle for most companies.” pP