Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.

By Chris Mc Loone

Also important to remember is that while this article has focused on covert brand protection techniques, covert techniques are only part of the overall brand protection package. “The covert mark itself is only half of the equation,” says Walsh. “The other half is the actual image being printed. Is the invisible message a logo, a word, or a serialized pseudo-random number? These considerations can greatly impact the level of security a brand achieves.” He uses the example of a manufacturer creating a unique mark on every package or item that can be used to track and trace the product and provide additional supply chain visibility.