Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.

By Chris Mc Loone

“Covert brand security, and brand protection in general, is becoming a very hot topic, particularly with the recent reports of brand counterfeiting that have appeared in the news,” says Petersohn. “When the counterfeiting of health and beauty products begins to threaten the health of people—in addition to the economic health of brand owners—you can see why there is renewed focus on covert and overt security features for packaging.”