Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.

By Chris Mc Loone

“Brand protection is a market segment in its early stages, and relatively speaking, everything is essentially a new application because there wasn’t as big a demand for covert marking technologies even five years ago,” says Walsh. “A newer application for covert marking is electronics packaging, [such as] packaging for DVDs, MP3 players, and hard drives, in part because those products have recently entered the marketplace.”