Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.

By Chris Mc Loone

According to Krapp, Heidelberg is in the process of developing various other covert-patented proprietary solutions like embossed hidden images, which will have higher protection levels.

That said, Heidelberg has decided to focus on CIT as the best first step to allow printers to use covert technologies at reasonable prices for brand owners. “Heidelberg’s CIT solution does not require any special electronic or lab equipment to authenticate, but uses a handheld plastic verifier,” he says. The verifier can be used unobtrusively at field level without arousing any suspicion.