Brand security is an opportunity for package printers to be a bridge between technology providers and brand owners.

By Chris Mc Loone

“Counterfeit Colgate Toothpaste Found” is the headline for a June 14 U.S. Food and Drug Administration press release warning that toothpaste with packaging resembling a Colgate product found its way into dollar-type discount stores in four states in the United States. Consumers were lucky this time around —packages were readily identifiable as fake so they could discontinue use or dispose of the product immediately. The counterfeit labels included several misspellings, and stated that the product had been manufactured in South Africa—a location Colgate does not use for manufacturing toothpaste.