Traceability: Giving every product an authentic identity
Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities.
Traceability is now a hot topic in industries that are mainstays of the package and label printing business. Guidelines are being drawn up to determine the source of origin, as well as safety information for a wide range of fresh produce, fish, and meat. Additionally, the ability to quickly and easily determine authenticity and origin is increasingly important for pharmaceuticals, toys, electronic components, automotive, tobacco and alcohol products, health and beauty products, and consumer packaged goods.
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