Traceability: Giving every product an authentic identity
Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities.
Traceability is the capacity to determine the specific source of a particular product at the lowest practical level of packaging, and to provide visibility to specific information (e.g., lot, date, origin, harvest crew, ingredients, safety, or recall status). Why is this useful? The information can quickly tell the person querying the package or product what it is, where it came from, whether it is subject to a recall or other security issue, when it was packed or manufactured and, in some cases, where the product was supposed to be shipped to (and therefore, whether it’s in the correct location).
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