Traceability: Giving every product an authentic identity
Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities.
The food industry was hit hard by a series of recent contamination issues. The U.S. spinach market was down about 40 percent a year after E. coli killed three and sickened 200. A recent survey of U.S. households found that 88 percent of consumers would buy a traceable product in preference to one that wasn’t—and 55 percent would pay a premium for the feature.
Related Content
Comments
