Traceability: Giving every product an authentic identity
Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities.
Elliott Grant, PhD, is a founder and chief marketing officer for YottaMark, Inc. Headquartered in Redwood City, Calif., YottaMark provides secure and simple-to-deploy unit-level brand security and marketing solution for brand owners.
Key Points
• Traceability and product authentication are disruptive new requirements
Related Content
Comments
