Traceability: Giving every product an authentic identity
Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities.
Sounds complicated. . .why bother?
Adding the ability to supply traceable packaging and labels is not aligned with every printer’s business strategy. VDP equipment is an additional capital investment adding cost to labels in absorption, consumables, scrap, and handling. However, the demand for traceability is exploding in multiple sectors—and those printers with the capability will be able to capture new business and secure existing business with a highly differentiated offering. Traceable labels are not commodities. They command a stronger margin and give the printer the opportunity to offer customers a value-added service beyond delivery and price. pP
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