Traceability: Giving every product an authentic identity
Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities.
Traceability codes that are pre-printed on labels or packaging need to be securely managed and communicated to the customer. The printer may have its own system, or rely on a third party, such as YottaMark, to generate, store, and manage large quantities of secure serial numbers. There also needs to be a system for querying codes—such as through a Web site, SMS, or cell phone —and for analyzing authentication patterns to detect problems and alert brand owners.
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