Traceability: Giving every product an authentic identity
Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities.
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• Laser—Laser marking can be employed to ablate a coating or to cause a color change in certain materials. The advantages of laser are fine detail and high speed for character printing and no consumables. Not all substrates accept a laser mark, and certain colors (e.g., red) are not suitable for bar code reading.
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Elliott Grant
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