Traceability: Giving every product an authentic identity
Traceability creates a value-adding and differentiating opportunity for package printers who are willing to invest in the necessary capabilities.
Counterfeiting, diversion, and contamination of products are big, “burning platform” problems. The results of a recent Purchasing Magazine survey show that 42 percent of buyers consider counterfeiting a “serious problem,” and 44 percent report falling victim to counterfeiting. The Organization for Economic Co-operation and Development (OECD) estimates counterfeiting costs brand owners $200 billion annually.
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