Sustainable Packaging for Tea Company's Environmental Mission

Ben Alexander, account executive for The Revere Group, says that the most important factors for success when developing a package that meets all criteria for both sustainability and technical needs:

• Have an in-depth knowledge of the product that's being packaged;
• Stay focused on the customer's sustainability objectives;
• Work closely with the raw material suppliers (e.g., film) to ensure that technical objectives are met and any issues that arise are addressed.

Alexander concludes, "We worked side-by-side with Innovia's Technical Service team throughout the product development process, and this partnership was a vital component to the successful launch of the Arbor Teas compostable package."