Brand Enhancement by Electronics in Packaging

The key enabling technology, printed electronics, is about to reduce costs of electronics suitable for packaging by 99 percent. Many brand owners have put multidisciplinary teams onto the adoption of the new paper-thin electronics on their high volume packaging.

Premium pricing will arise from packaging that leverages the function of the product and is reusable as an electronic product itself. Electronic tearoffs as rewards will become possible, as will packaging that interacts with mobile phones and computers. Invisible electronics, edible electronics, and stretchable electronics are anticipated technical advances.