Brand Enhancement by Electronics in Packaging

The projection only represents a few percent of CPG packages and healthcare packages being fitted with these devices in 2020. At that time, only around 1 percent of the global expenditure on packaging will involve e-packaging devices but growth in applications and usage will rocket thereafter.

Electronic packaging addresses the need for brands to reconnect with the customer and protect against copying. It can change texture, vibrate to signal something, or talk. It also addresses more specialized needs, like using scrolling text and/or audio on packaging with lengthy instructions and warranty records, sometimes with a life span of twenty years when primary packaging is involved. To date, most e-packaging for brand enhancement has taken the form of primary packaging that makes the product more useful and attractive in the eyes of the consumer.