Standing Out in the Crowd
To help differentiate their brands, many companies are taking advantage of the growing focus on sustainability.
MeadWestvaco Corp. (MWV) introduced it Natralock® Security Packaging system to provide an eco-friendly alternative to the traditional plastic clamshells. It features a proprietary tear-resistant paperboard (now available in three levels of tear-resistant substrate grades) sealed around an APET (amorphous PET) or RPET (recycled PET) plastic bubble. According to the company, it uses 50 to 60 percent less plastic on average than traditional PVC clamshells, uses about one-third less energy to process, and can include 30 to 50 percent recycled content with the paperboard.
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