Standing Out in the Crowd
To help differentiate their brands, many companies are taking advantage of the growing focus on sustainability.
Scott Pillsbury, president of Rose City Label, says that a supplier for his company did just that. “One thing a vendor of mine just started doing was putting a simple graphic in its e-mail signature stating that it buys 100-percent wind power to power its shop—that is a simple, subtle way to get the word out about your efforts,” he says.
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