Standing Out in the Crowd
To help differentiate their brands, many companies are taking advantage of the growing focus on sustainability.
According to Gurland, sustainability can be used in a variety of ways to help a company stand out in the crowd. “Obviously, you can offer new green products, which will increase your sales,” she says. “In addition, if you earn [sustainability] certifications, you can put them on your business cards, Web sites, etc., which, from a marketing perspective, helps your company’s image.”
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