Standing Out in the Crowd
To help differentiate their brands, many companies are taking advantage of the growing focus on sustainability.
Leslie Gurland, president of Logotech, Inc., knows that a company’s initiatives on the sustainability front can be used to enhance its objectives. She also believes that a company will not be successful if it approaches sustainability simply as a sales and marketing tool.
“The fact is, sustainability not only helps your image, it helps your bottom line,” she notes. “True leaders are looking at sustainability from the standpoint of people, profit, and the planet. Sustainability has to be something you believe in.”
Related Content
Comments
