Standing Out in the Crowd

Rachel Kerr, spokesperson for -Jordans, adds, “This laminate is ideal for food packaging as it offers both on-shelf appeal and barrier properties. This is an exciting development and will go some way to addressing the current concerns around packaging and its disposal.”

Rochester-based Diamond Packaging introduced its greenbox initiative late last year as a comprehensive approach to packaging that minimizes environmental impact throughout the entire supply chain. Dennis Bacchetta, director of marketing said, “Through creative design, careful material selection, and best practices at the plant level, Diamond is able to minimize waste, reduce shipping costs, and increase efficiencies—all of which support a sustainable use of resources and cultivate a positive emotional connection to the brand.”