Standing Out in the Crowd
To help differentiate their brands, many companies are taking advantage of the growing focus on sustainability.
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MWV recently announced that -Newell Rubbermaid Office Products has started using Natralock for its Sharpie® Fine Retractable 10-count marker pack in club stores. According to MWV, the company selected -Natralock to replace its mock-clamshell packaging after MWV demonstrated improvements in various sustainability measures. “With strong sustainability features, product security, curl-resistance, and graphics capabilities, -Natralock packaging is a perfect fit for the Sharpie club pack,” says Randy Canlas, packaging leader, markers for Newell. “The new product packaging resulted in a 60-percent reduction in plastic used, which was attractive from an environmental perspective.”
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Tom Polischuk
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