IADD Unveils Braille Standard

When asked why the IADD chose to base its standard on a European one, Brighton elaborates, “There is nothing about braille that we can hold autonomous. We have had the opportunity to collaborate with BANA to marry their knowledge of braille with our knowledge of what’s practically possible when applying braille to paperboard substrates. What we are really dealing with is the independence of the visually impaired. Our responsibility is to ensure that their independence is respected and that we, as an industry, do the best that we can to produce pharmaceutical, fast food or other types of paperboard packaging with the best quality braille for readability and continuity through the use of the standard. Otherwise the purpose of producing the braille and the resources it takes in these economic times ends up being an exercise in futility for everyone involved.”