IADD Unveils Braille Standard
“The use of braille in packaging will continue to increase over the next several years,” predicts Stephen Brighton, IADD Braille Task Force Chair, “following European pharmaceutical and food product packaging trends in Europe.”
Brighton explains that in October 2005, a previous directive of the European Commission regarding the use of braille for pharmaceutical packaging was implemented as law for newly approved medicinal products. To address these requirements, the European Carton Manufacturers Association worked closely with national carton associations from Austria, Belgium, Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, Switzerland, Turkey and the United Kingdom to develop a standard that is being used as a set of guidelines and recommendations for the use of braille on packaging. Can-Am Braille is derived from this standard.
