Bottom Line Coexistence: Combining Flexo and Digital for Value, Profitability

Tony Heinl, president of Repacorp, with plants in Wisconsin, Ohio and Arizona, had a similar problem. The manufacturer of stock, custom, and RFID labels works through a variety of distributors and was seeing a steady decline in quantities per order. He knew he would have to find a way to profitably handle the shorter runs. "You name it, we'll get into it," says Heinl. "It's the nature of our business. Although most of our business is long run, we were getting enough requests from distributors for shorter runs that we knew we had to make the leap to digital."