Bottom Line Coexistence: Combining Flexo and Digital for Value, Profitability

That's what Tim Smith, owner of The Label Smith in Pasadena, Texas was asking himself as he and his team juggled jobs that required copy and color changes every few thousand feet. "We had jobs of half a million labels, but with 60 copy changes," explains Smith. "We also had a growing number of short runs of only a few thousand labels. We'd been able to do them economically enough but as the overall volume grew, it simply wasn't sustainable on our flexo presses."