Bottom Line Coexistence: Combining Flexo and Digital for Value, Profitability

Yet total run length is only part of the equation, because with optimization comes efficiency, regardless of which press is used. "If a job is around 20,000 feet and doesn't have many SKUs we'll still run it on flexo," says Heinl. "But on the other hand, the same length job or even a much longer one with a lot of SKUs would go on the Jetrion."